"I get it. I do. You're an individualist. Rugged individualism. It simply doesn't work anymore. Brands. Sure. A useful heuristic. But ultimately, everything is all systems interlaced, a single product manufactured by a single company for a single global market. Spicy, medium, or chunky. They get a choice, of course. Of course! But they are buying salsa." - Mr. World to Mr. Wednesday